Cooking

Interactive Recipes

[this idea became a product, check out Rapadura]

Based on same design principles as WealthSimple: take something seemingly complex (here, recipes) and make them more accessible by design:

• https://eko.com/shows/buzzfeed-tasty-eko/chocolate-covered-strawberries/
• https://www.designboom.com/design/ikea-cook-this-page-recipe-leo-burnett-campaign-06-22-2017/

Educational Recipes

Technical terms are underlined and open a pop-up to explain the term and maybe the origin? without taking the user away from the recipe (or for V1 will link to external resource like a YT video).

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Motivational Recipes

Reminders for people like me who lack motivation and yet love cooking.

Make it easier to try new recipes by facilitating the decision-making and the purchasing of ingredients (incl. budgeting).

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Musical Recipes

Recipes with themed Spotify playlists (very trendy on TikTok)

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Party Recipes

Live chat for people with questions and free time to goof around while waiting to cook.