Industry

Finance
Visual Design
Loyalty Program
CRM
Design System
Prototype

My Role

Finance
Visual Design
Loyalty Program
CRM
Design System
Prototype

Topics Covered

Finance
Visual Design
Loyalty Program
CRM
Design System
Prototype

Duration

14 months

Links

Outcome

Under NDA

Brief

Accenture hired me straight out of graduation as a Management Consultant. Very early on, I set my eyes on Accenture's design studio, FJORD, a leader in design innovation. I ended up designing with FJORD full-time for over a year working on projects of varying lengths.

Here are a few key projects that helped me grow as a product thinker:

To Make Spending more Rewarding

Loyalty App for bank - prototyping

Background

With a large unengaged mobile user base, the client was looking to reimagine its in-class loyalty experience. I worked within a team of two experience designers through a series of workshops with the client that translated into 4 design sprints and resulted in a very exploratory mobile prototype.

My Objective

  • To increase the number of banking app users aware of the loyalty program.
  • To make the act of 'redeeming points' a more accessible and rewarding experience.

Duda Rodrigues, Team Lead, says:

“Leo met all the craft expectations and demonstrated great maturity during a very sensitive project, [...] he challenged the given business requirements to ensure we include the human-centered lenses to our solutions”

To Facilitate Loans

Loan program - web and mobile

Background

The client offers instalment plans to people of lower income who typically worry about debt. Over the course of 5 months, our team of two visual designers and two experience designers fully redesigned the user experience for creating and managing plans.

My Objectives

  • Study the company's parent design system and create a style guide for this child program on desktop and mobile
  • Design a personal loan management experience that inspires trust through transparency and control.

Sumbul Fatima, Team Lead, says:

“[...] Leo was a catalyst for team-wide ideation sessions, which he initiated many times. [...] He is absolutely ready to shift his focus towards experience design, and move slightly away from visual design.”

To Improve a CRM

Mortgage CRM Software

Background

The client handles mortgage defaults. Through its CRM, the client provides its employees and clients with a dedicated interface for creating, updating and settling financial claims on mortgages. I joined the experience design team for this project, and helped make more confident design decisions in the wireframing process. 

My Objectives

  • Shorten the average time it takes to submit a mortgage form
  • Reduce the amount of support tickets generated (very interesting work on UX writing)

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