castlelab is the independent design practice I've been growing for the past 3 years at night, and now full-time since only recently.
Originally a tech startup incubated at the University of British Columbia, I used it to explore my interests in design, transforming it a year later into an agency. Today, we are a small team that takes pride in working with the most talented freelancers out there, and approaching products with a more artistic eye using 3D, illustration and motion.
@castlelab finds its roots in the anonymous and nerdy community of Reddit. One day, I responded to a post from the subreddit of our university and a week later the founding team was sitting at a coffeeshop chatting business plan and market share.
In short, our startup built and redesigned Canada's Multiple Listings System (MLS) which we then sold to over 40 realtors across Vancouver at a monthly subscription.
I learnt a lot in that process. I employed some pretty smart yet unethical marketing tactics to collect emails from all 15,000 realtors in the city; you can read about that here. Most importantly, I learnt a lot about growing a business and a team; for that read this piece from my design partner Yuki.
castlelab has grown into a small team made out of our favourite contractors we've had the chance to work with over the last 2-3 years on diverse projects. Here's our usual composition:
Here's a few client projects we're very proud to have contributed to: